I Put Lipstick on a Pig Tony Schwartz Author the Art of the Deal
Donald Trump, in 1985, shortly before publication of his all-time-selling memoir "The Art of the Bargain."
(Bernie Boston/Los Angeles Times)
Days before Donald Trump accepts the Republican nomination for president, the New Yorker has published a regret-laden interview with the ghostwriter of his best-selling 1987 memoir, "The Art of the Deal."
Tony Schwartz, writes Jane Mayer, was a respected mag writer when he made a conscious decision to sell out (his phrase) and write a volume that made him rich only robbed him of his integrity forth the way.
Schwartz spent 18 months with Trump, much of that time eavesdropping (with Trump'southward permission) on phone calls, both personal and professional. The resulting portrait, he now says, was skewed and dishonest.
"I put lipstick on a pig," Schwartz told Mayer. "I feel a deep sense of remorse that I contributed to presenting Trump in a way that brought him wider attention and made him more appealing than he is."
Amid the revelations:
- Trump asked Schwartz to ghostwrite "The Art of the Bargain" later on Schwartz published a negative contour of him in New York magazine in 1985. Trump loved the piece.
- Trump denies that Schwartz wrote the book, even though Schwartz received half the advance and has received one-half the royalties, millions of dollars. "Tony was very good. He was the co-author," Trump told Mayer. "He didn't write the book. I wrote the book. I wrote the volume. It was my volume. And information technology was a No. 1 best-seller, and one of the all-time-selling concern books of all time. Some say it was the best-selling business organisation volume ever." (Mayer said that was untrue.)
- Schwartz created a term that Trump loved — "true hyperbole" — to draw Trump's relationship to the truth. Schwartz at present disavows the phrase. "'Truthful hyperbole' is a contradiction in terms," he told Mayer. "It'south a way of saying, 'It's a lie just who cares?'"
- "I created a character more winning than Trump actually is," Schwartz said, telling the New Yorker he omitted a number of unflattering incidents and details because the book was aimed at making Trump "the hero of every chapter."
- Far from beingness a self-made homo, Trump was supported by his father, who successfully lobbied New York Metropolis officials for a big tax abatement that they had denied the son, which allowed Trump to build the M Hyatt Hotel adjacent to Grand Central. His father likewise co-signed many of the required contracts, which was non disclosed in "The Fine art of the Deal."
- "The Art of the Deal" said that Trump's father was built-in in New Jersey to Swedish parents; he was born in the Bronx to High german parents. (And this, notes Mayer, was long before Trump spread falsehoods nearly President Obama's origins.)
- Schwartz, who still received royalties from the volume, said he plans to pledge all 2016 proceeds of the volume to the National Clearing Constabulary Heart, Human Rights Sentry, the Center for Victims of Torture, the National Immigration Forum and the Tahirih Justice Center. "I like the thought that the more than copies that 'The Art of the Deal' sells, the more than money I can donate to people whose rights Trump seeks to abridge."
When Mayer called Trump for a annotate, Trump dismissed Schwartz: "He's probably just doing it for the publicity. Wow. That'south bully disloyalty, because I made Tony rich."
Here'due south a link to the glowing "The Art of the Bargain" review published by The Times in 1988.
robin.abcarian@latimes.com
Twitter: @AbcarianLAT
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Source: https://www.latimes.com/nation/la-na-pol-trump-ghostwriter-lipstick-20160718-snap-story.html
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